Summary: This Privacy Policy describes how 177bel collects and handles personal data provided by players registered on the 177bel platform (https://177bel.app). Please read this document in full. By registering an account or using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.
1 Who We Are
177bel is an online casino and sports betting platform operating under the brand name 177bel and accessible at https://177bel.app. The platform is designed specifically to serve players located in Bangladesh, offering a comprehensive suite of gaming and wagering products including live cricket betting, premium slot games, live dealer casino tables, and skill-based fishing games.
For the purposes of this Privacy Policy, "177bel", "we", "us", and "our" refer to the operators of the 177bel platform. "You", "the Player", and "the User" refer to any individual who accesses, browses, registers on, or interacts with any part of the 177bel platform.
If you have any questions about this Privacy Policy or about how 177bel processes your personal data, please contact our Data Protection team at . Our support team is available 24 hours a day, 7 days a week, and will respond to privacy-related enquiries within 2–6 hours (Bangladesh Standard Time, UTC+6).
2 Data We Collect
177bel collects personal data from players through several channels: directly when you register an account or interact with the platform, automatically through technical means as you use the platform, and from third-party verification partners as part of our Know Your Customer (KYC) obligations. The categories of personal data we collect are detailed below.
2.1 Account Registration Data
When you create a 177bel account, we collect the following information:
- Full legal name
- Date of birth (to verify that you are at least 18 years of age)
- Email address
- Mobile phone number
- Residential address (city, district, and division within Bangladesh)
- Username and encrypted password
2.2 Identity Verification Data (KYC)
To comply with anti-money-laundering (AML) obligations and age verification requirements, we may request:
- Government-issued photo identification (National ID card, passport, or driving licence)
- Proof of address (recent utility bill or bank statement)
- Selfie or live photo for facial verification purposes
- Payment method confirmation documents
2.3 Financial Transaction Data
When you make a deposit or withdrawal via bKash, Nagad, Rocket, Upay, Visa, Mastercard, or USDT, we collect:
- Payment method type and associated identifiers (e.g., mobile wallet number, last four digits of card)
- Transaction amount in Bangladeshi Taka (৳ BDT) or USDT equivalent
- Transaction timestamps and reference numbers
- Deposit and withdrawal history associated with your account
2.4 Gameplay and Betting Data
- Game history, bet amounts, game outcomes, and session durations
- Sports betting selections, stake amounts, odds accepted, and settlement results
- Bonus usage history, wagering progress, and promotional participation records
2.5 Technical and Device Data
- IP address and approximate geolocation
- Device type, operating system, and browser version
- Session timestamps, login history, and platform interaction logs
- Cookies and similar tracking technologies (see Section 5)
2.6 Communication Data
- Records of live chat conversations with our support team
- Email correspondence sent to or received from [email protected]
- Responses to surveys, feedback forms, or promotional campaigns
Data Minimisation: 177bel applies a strict data minimisation principle. We collect only the personal data that is necessary for the specific purpose for which it is being gathered. We do not collect data speculatively, and we do not request more information than is required to fulfil our legal, operational, or contractual obligations.
Summary of Data Categories
| Data Category |
Examples |
Collection Method |
| Registration Data |
Name, email, date of birth, address |
Provided directly by player |
| KYC / Verification Data |
National ID, selfie, proof of address |
Uploaded by player / third-party verification |
| Financial Data |
bKash number, transaction amounts, history |
Payment processing systems |
| Gameplay Data |
Bet history, game sessions, bonus usage |
Automatically via platform systems |
| Technical Data |
IP address, device info, login logs |
Automatically via cookies / server logs |
| Communication Data |
Chat logs, email correspondence |
Direct interaction with support |
3 How We Use Your Data
177bel uses the personal data collected from players for the following specific purposes:
- Account Management: To create, maintain, and administer your 177bel player account, including processing your login credentials and enabling secure account access.
- Identity and Age Verification: To confirm that you are who you claim to be and that you meet the minimum age requirement of 18 years to use the platform.
- Payment Processing: To facilitate deposits and withdrawals via your chosen payment method (bKash, Nagad, Rocket, Upay, Visa, Mastercard, or USDT), and to maintain accurate financial records of all transactions.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, unauthorised access, and other forms of abuse on the platform.
- Legal Compliance: To fulfil our obligations under applicable anti-money-laundering legislation, age verification regulations, and any reporting requirements imposed by law-enforcement or regulatory bodies.
- Customer Support: To respond to your enquiries, process complaints, and provide technical or account-related assistance through our live chat and email channels.
- Responsible Gaming: To monitor gameplay behaviour for indicators of problem gambling, to enforce deposit limits, session time limits, and self-exclusion requests that you have applied to your account.
- Platform Improvement: To analyse aggregated, anonymised gameplay and usage data in order to improve the performance, reliability, and user experience of the 177bel platform.
- Marketing Communications: Where you have provided explicit consent, to send you promotional offers, tournament announcements, and seasonal bonuses relating to 177bel products. You may withdraw this consent at any time.
4 Legal Basis for Processing
177bel processes your personal data only where a valid legal basis exists. The legal bases we rely upon are as follows:
- Contractual Necessity: Processing is necessary to fulfil the agreement between you and 177bel — specifically, to operate your player account, process transactions, and deliver the gaming services you have requested.
- Legal Obligation: Processing is required to comply with applicable laws, including anti-money-laundering obligations, age verification duties, and responses to lawful requests from regulatory or law-enforcement authorities.
- Legitimate Interest: Processing is carried out in furtherance of 177bel's legitimate interests, including fraud prevention, platform security, and improving the quality of services offered — provided that these interests do not override your fundamental rights and freedoms.
- Consent: For optional processing activities such as direct marketing communications, we rely on your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
5 Cookies & Tracking Technologies
The 177bel platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure experience. Cookies are small text files stored on your device by your browser when you visit a website. They help us recognise your device on subsequent visits, maintain your session, and understand how you interact with the platform.
5.1 Types of Cookies We Use
- Strictly Necessary Cookies: These cookies are essential for the platform to function. They enable core features such as secure login, session management, and access to restricted areas of your account. These cookies cannot be disabled without impairing platform functionality.
- Performance and Analytics Cookies: These cookies collect anonymised data about how visitors use the platform — for example, which pages are visited most frequently and whether users encounter error messages. This information is used solely to improve the platform.
- Functionality Cookies: These cookies remember your preferences, such as your preferred language settings and display options, to provide a more personalised experience on return visits.
- Security Cookies: Used to detect and prevent fraudulent login attempts, bot activity, and other malicious behaviour. These cookies support the integrity of our fraud prevention systems.
5.2 Managing Cookies
You may control the use of non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies via the privacy or security settings menu. Please note that disabling strictly necessary cookies may prevent certain areas of the 177bel platform from functioning correctly. Detailed instructions for managing cookies in popular browsers (Chrome, Firefox, Safari, Edge) are available in the respective browser's help documentation.
No Third-Party Advertising Cookies: 177bel does not use third-party advertising networks or retargeting cookies. We do not share browsing data with ad platforms, and we do not display third-party advertisements on the 177bel platform.
6 Third-Party Data Sharing
177bel does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. We may share your data with carefully selected third parties only in the following circumstances:
- Payment Service Providers: To process deposits and withdrawals, we share necessary transaction data with your chosen payment provider (bKash, Nagad, Rocket, Upay, Visa, Mastercard, or USDT network operators). Each payment provider operates under its own privacy policy and data protection obligations.
- Identity Verification Partners: To fulfil KYC obligations, identity documents you upload may be processed by accredited third-party identity verification services. These providers are contractually bound to process your data only for the purpose of identity verification.
- Game Content Providers: Game studios and software providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) may receive limited gameplay session data required to deliver their games and settle outcomes correctly. No additional personal data is shared beyond what is operationally necessary.
- Regulatory and Law-Enforcement Authorities: Where required by law, court order, or a valid request from a competent authority, 177bel will disclose the minimum necessary personal data required to comply with that obligation. We will, where legally permissible, notify affected players of such disclosures.
- Platform Infrastructure Providers: Our hosting, server infrastructure, and cybersecurity service providers may have access to encrypted data as part of their service delivery. All infrastructure partners are bound by strict data processing agreements.
All third parties with whom 177bel shares personal data are required to maintain appropriate technical and organisational safeguards to protect that data. They are permitted to use the data only for the specific purpose for which it was shared and may not use it for their own commercial or marketing activities.
7 Data Retention
177bel retains personal data only for as long as necessary to fulfil the purposes for which it was collected, and in accordance with any applicable legal retention requirements. Our general retention principles are as follows:
- Active Account Data: Personal data associated with an active player account is retained for the full duration of the account's active status and for a minimum period of five (5) years following the closure of the account, in order to comply with anti-money-laundering record-keeping obligations.
- KYC Documentation: Identity verification documents are retained for a minimum of five (5) years from the date of submission, or longer if required by applicable law.
- Financial Transaction Records: Records of all deposits, withdrawals, and betting transactions are retained for a minimum of five (5) years for AML compliance purposes.
- Communication Records: Support chat logs and email correspondence are retained for a period of two (2) years from the date of the interaction.
- Technical Logs: Server logs, access logs, and security event logs are retained for a maximum of twelve (12) months unless a specific security investigation requires their preservation for a longer period.
- Marketing Consent Records: Records of your marketing consent or opt-out preferences are retained for the duration of your account and for a period of two (2) years thereafter.
Upon the expiry of the applicable retention period, personal data is securely and permanently deleted or anonymised so that it can no longer be linked to an individual player.
8 Data Security
Protecting the personal data of our players is a top operational priority at 177bel. We implement a comprehensive suite of technical and organisational security measures designed to prevent unauthorised access, disclosure, alteration, or destruction of personal data.
8.1 Technical Safeguards
- 256-bit SSL Encryption: All data transmitted between your browser or device and the 177bel platform is encrypted using industry-standard 256-bit SSL/TLS encryption, ensuring that data in transit cannot be intercepted by unauthorised parties.
- Encrypted Data Storage: Personal and financial data stored in our databases is encrypted at rest. Encryption keys are managed separately from the data they protect and are subject to regular rotation.
- Firewalls and Intrusion Detection: Our server infrastructure is protected by enterprise-grade firewalls and real-time intrusion detection systems that monitor for suspicious activity and respond automatically to potential threats.
- Access Controls: Internal access to player data is governed by a strict role-based access control (RBAC) policy. Only authorised personnel with a documented operational need may access personal data, and all access events are logged and audited.
- Two-Factor Authentication: 177bel supports two-factor authentication (2FA) for player accounts. We strongly encourage all players to enable 2FA to add an additional layer of protection to their account.
8.2 Organisational Safeguards
- All staff who handle personal data receive mandatory data protection and privacy training upon joining 177bel and refresher training on an annual basis.
- Internal data processing is governed by documented policies and procedures that are reviewed and updated at least annually.
- Third-party data processors are assessed for security compliance before engagement and are contractually bound to maintain standards consistent with those of 177bel.
Security Incident Response: In the event of a data breach that is likely to result in a risk to your rights and freedoms, 177bel will notify affected players without undue delay. Notification will be sent to the email address associated with your account and will include details of what data was affected, the likely consequences, and the measures being taken to address the breach.
9 Your Rights
As a player on the 177bel platform, you hold a number of rights in relation to the personal data that we process about you. 177bel is committed to facilitating the exercise of these rights promptly and without unnecessary barriers.
- Right of Access: You have the right to request a copy of the personal data 177bel holds about you, together with information about the purposes for which it is processed and the categories of recipients with whom it has been shared. Requests will be fulfilled within 30 days.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain account details directly from within your account settings, or contact support for assistance with more complex corrections.
- Right to Erasure: Subject to our legal data retention obligations (see Section 7), you have the right to request the deletion of your personal data. Where erasure is not possible due to a legal retention requirement, we will inform you of this and explain the basis for retaining the data.
- Right to Restriction of Processing: In certain circumstances — for example, where you contest the accuracy of data we hold, or where you have objected to processing — you have the right to request that we restrict the processing of your data while the matter is resolved.
- Right to Data Portability: Where processing is based on your consent or on a contract with you, and is carried out by automated means, you have the right to receive the personal data you provided to us in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object at any time to the processing of your personal data for direct marketing purposes. You also have the right to object to processing carried out on the basis of legitimate interests, though this right is not absolute and will be balanced against 177bel's interests.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. To withdraw marketing consent, update your preferences in your account settings or contact our support team.
To exercise any of the rights listed above, please contact 177bel's support team at . We will respond to all data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 30 days, in which case you will be informed of the extension and the reason for it.
Identity Verification for Rights Requests: To protect the privacy of our players, 177bel may request that you verify your identity before we process a data rights request. This is to ensure that personal data is not disclosed to or deleted at the request of an unauthorised party.
10 Children's Privacy
The 177bel platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from any person under the age of 18. If we become aware that a user under the age of 18 has registered an account or provided personal data to us, we will immediately close the account, delete all associated personal data, and — where required — report the incident in accordance with our child protection obligations.
If you are a parent or guardian and believe that a minor in your care has created a 177bel account or provided personal information to our platform without your knowledge, please contact us immediately at . We will take prompt action to close the account and remove all data associated with the minor. We strongly encourage parents and guardians to use available parental control software to prevent minors from accessing online gambling websites.
11 Changes to This Privacy Policy
177bel reserves the right to update or amend this Privacy Policy at any time. When material changes are made, registered players will be notified by email at the address associated with their account, and the updated policy will be published at https://177bel.app/privacy-policy with a revised effective date clearly indicated at the top of the document.
Minor, non-material changes (such as corrections to spelling or formatting) may be made without prior notice. We encourage you to review this Privacy Policy periodically to stay informed about how 177bel protects your personal data. Continued use of the platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms.
12 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 177bel processes your personal data, please contact our team using the details below:
- Email:
- Live Chat: Available 24/7 via the platform
- Support Hours: 24 hours a day, 7 days a week
- Response Time: Within 2–6 hours (Bangladesh Standard Time, UTC+6)
For requests relating to your data rights — including access, rectification, erasure, or portability — please include your registered email address and a brief description of your request so that we can process it efficiently. All data rights requests will receive a written response within 30 days.
For responsible gaming support, including deposit limit requests, session time restrictions, or self-exclusion applications, please visit our Responsible Gaming page or contact our support team directly.